MARKETING MANAGEMENT IN ENGLISH

Duration

2 terms

Type of education

The education is entirely distance learning: online and hybrid

Fee

1950BGN  standard fee for Bulgarian citizens
1400€ for foreign citizens

Marketing is one of the most important functions in modern organisations. This is due to the need to attract and retain users of the services they provide constantly. Organizations need managers who understand, and on that basis, manage, research, analyze, create, and develop their relationships with consumers.
The speciality is developed in English in accordance with the latest trends in the field and prepares specialists for leadership positions in companies operating on the international market.

The main goal of the Master’s program in Marketing Management is to prepare highly qualified specialists of new generation for middle and upper management levels, who are able to formulate, research, and analyze unstructured problems and propose solutions in a dynamic and constantly changing business environment.

Graduates of the speciality can be employed as:

  • Marketing managers and experts in international companies from different sectors
  • Consultants and experts in marketing and PR agencies at the international level
  • Freelance marketing consultants

The training is conducted in the framework of 2 terms and covers subjects such as Brand Building and Development, Marketing Strategy, Digital Organization Development in Marketing Context, Digital Marketing, Shopper Behavior and Sales Promotion, Social Impact Managament etc.

The diploma is internationally recognized.

The Center in Haskovo is equipped with a virtual classroom system. The Center for remote learning in Haskovo has one of the five halls of UNWE, equipped with a 360-degree 3D color hologram that can be viewed from any angle.

The Regional Center is equipped with:

For those who do not have access to the Internet and computers at home for distance learning, the Center offers the opportunity to use the the equipment.

 

Current students
0
Classrooms
0
Specialties
0
Graduate students
0

Apply by September 30

Do you have any questions or would you like to get a personal consultation from our colleagues? Please fill out the contact form and we will contact you as soon as possible: